Over the top, they revealed, “Rejuvenate their welfare”, hence meant love of sports, federal satisfaction, love or sex

Over the top, they revealed, “Rejuvenate their welfare”, hence meant love of sports, federal satisfaction, love or sex

Number got a serious visibility throughout the adverts, interacting several things: time and money, or “cheaper rates” and you can “fast”. Wide variety printed in a large font facing a contrasting background took your appeal. Inside the a fast food ad having a burger (Come across A lot more document 3), half brand new billboard is actually an image of a burger; additional half are an image of a bottle out of Pepsi® and you will French fries, encircled with a few terms. These types of terms have been from inside the highest fonts plus in red up against an effective white record, targeting the price and you can proportions. Away from a radius, you to definitely noticed the fresh new burger, the purchase price: “$dos.49”, and you will an announcement: “Ahorro Collection”, or Savings Mixing. This really is a simple and easy effective way to help you interest the new low-literacy society travelling off rural parts for the urban area to market their products and purchase essentials. Simultaneously, this new relationship of low priced rate to your disproportionately highest photo regarding a hamburger exaggerates the good worth for the money.


Modernity was utilized while the a stylish attention, specifically but not just towards urban society. A roadside billboard to own junk food, close to the investment area, exhibited a hamburger towards a platter surrounded by photographs regarding famous European buildings. Your food are claimed while the “The new European Sandwich” (Pick Additional document 4). The new ad appealed with the user’s desires to own a modern and you will sophisticated lifestyle (eg becoming wealthy and having social standing) from the European countries. With the ad’s unnatural proportions-the newest property drastically scaled down plus the burger substantially scaled right up-the image shouted out the importance of the brand new hamburger on the framework of globalization.


The fresh energizing top-notch products is highlighted in many rural and metropolitan ads. This content was visually carried from the colour or foaminess of brand new drink, a windows which was frosted or had beads regarding condensation, otherwise bubbles in the history. It was including conveyed as a result of black women looking for men conditions that emphasized “thirst” otherwise “refresh”. Brand new association between the aching out of hunger and the pleasure off slaking one’s hunger reminds new reader of repeating need for hydration in the enjoying Salvadoran environment, specially when creating bodily labor otherwise involved with recreations (More file 5).

Sporting events and you will nationalism

The new Refreshment attention is strengthened of the integration with activities pictures and you may combination with recreations occurrences (Even more file 5). The picture exhibited federal football team members that have strong-searching face and authorities painted toward national flag. Brand new refreshment expression is seen in four cities from the post, facing a blue, bubbly history. On the bottom, they stated, “Refresh your business”, connecting a message that can be your globe plus identity, which effective impact comes from ingesting so it drink.

Gender and you can intercourse roles

Sex and you will gender spots were used mainly for the advertising getting soda products. In a few ads, the fresh introduction from otherwise nearby keeping of advertisements to own alcohol provided a perspective you to strengthened these sex and you can gender opportunities. Very cultures keeps explicit otherwise implicit generalized gender jobs, and you will ads can be reinforce otherwise oppose these gender opportunities .

Sex-depending templates and you may sex spots was popular to advertise items in adverts across the globe [30–34]. When you look at the outlying Salvadoran advertising, gender attention is actually conveyed that have a weird rawness. A soda advertisement on wall structure off a little rural shop (Photo six) exhibited a young girl, who’s light-skinned, having a lot of time black tresses, using a white swimsuit, into seashore. The new light bikini combined with the lady epidermis, deciding to make the design arrive naked initially, drawing the fresh reader into appearing again. Over the girl gut and you will foot had been the pictures out-of three higher soft drink bottles with the pricing. The brand new advertising questioned the fresh new reader to “enjoy”, and “share it which have freeze”. The combination of your own photo as well as the concepts of delight and sharing can activate ideas away from interest. Inside rural areas where lady skirt really conservatively, so it offer featured nearly pornographic, attracting men’s room attract. As obvious from the pictures, the newest offer was susceptible to graffiti, guaranteeing so it received desire of watchers.

Lascia un commento

Il tuo indirizzo email non sarà pubblicato. I campi obbligatori sono contrassegnati *